USE CASE N°1 : MARKETING STRATEGIES AND CREATION OF +200 VIDEOS ON INSTAGRAM

Company: Cinewax

Date: Jan ****2015 - July 2024

Areas of focus:

• Original Content Production
• Production planning and workflow
• Scriptwriting
• Branding
• Creative team management
• Production pipeline, Video Editing
• Social Media Management Facebook, Instagram, Tiktok, Youtube

Over the past decade, I've managed @cinewax's social media platform as Head of Marketing. My responsibilities included crafting marketing strategies, developing content, and leading the creative team.

• Developed and executed marketing strategies and social media campaigns for 9 years, targeting a niche audience of 24–35-year-olds, predominantly women (70%)
• Spearheaded the creative direction of +200 videos across Instagram, TikTok, YouTube, and Facebook
• Oversaw a team of writers and journalists, managing the production workflow for +800 posts and +110 articles
• Recruited and supervised over 25 creatives (including video editors, graphic designers, writers, and community managers), typically managing 8 simultaneously

Solutions: From idea to completion, I was able to create an manage the creative process of all the content of our social media platforms. This included creating engagement for events and attracting viewers to new movie releases.

Outcomes:

Increased our social media reach by +475K in Q1-Q2 2024, with our top video achieving 1M views on TikTok