Company: Cinewax
Date: March 2021 - November 2022
Area of focus:
- Content publishing on social media
- Video editing
- Copywriting
- Content production planning
- Creative team management
Challenge: Witnessing the rise of TikTok and our lack of engagement on Instagram, we decided to launch our TikTok account @cinewaxfilms in February 2022. Without prior experience, I had to design a TikTok strategy for Cinewax to develop our audience and create niche content from scratch.
- Went from 0 to +9K followers and 25K likes, in total
- One video went viral and exceeded +1M views (+875K since May 2024)
- Created and published vertical videos showcasing film trailers, movie clips, and original concepts, while collaborating with niche influencers
- Edited videos and recorded voice-overs for over 120 videos, conducted regular meetings with video editors to create compelling content, and wrote engaging captions to boost comments and shares (copywriting)
- Mastered editing and content creation tools including Kapwing (for subtitling), CapCut, InShot, and Adobe Premiere Pro
- A/B testing captions and video previews to enhance reach
- Using data-driven decisions and user feedback to inform content creation and focus on top-performing videos
- Leveraging platform features to boost reach (AI voices, captions, trending songs, filters)
- Generating ideas and taking creative approaches to stay relevant to our niche audience while performing well on the platform
- Planning production and publication schedules, managing a team of 5 content creators and editors